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Research in cultural psychology over the last three decades has revealed the profound influence of culture on cognitive, emotional, and motivational processes shaping individuals into active agents. This article aims to show cultural psychology's promise in three key steps. First, we review four notable cultural dimensions believed to underlie cultural variations: independent versus interdependent self, individualism versus collectivism, tightness versus looseness of social norms, and relational mobility. Second, we examine how ecology and geography shape human activities and give rise to organized systems of cultural practices and meanings, called eco-cultural complexes. In turn, the eco-cultural complex of each zone is instrumental in shaping a wide range of psychological processes, revealing a psychological diversity that extends beyond the scope of the current East–West literature. Finally, we examine some of the non-Western cultural zones present today, including Arab, East Asian, Latin American, and South Asian zones, and discuss how they may have contributed, to varying degrees, to the formation of the contemporary Western cultural zone. 

Abstract The coronavirus disease 2019 (COVID‐19) pandemic has taken a massive toll on human life worldwide. The case of the United States—the world's largest economy—is particularly noteworthy, since the country suffered a disproportionately larger number of deaths than all other countries during the first year of the pandemic. A careful analysis may shed new light on the multifaceted processes contributing to this failure and help us prepare ourselves not to repeat the same mistakes in the future. Cultural psychology offers unique insights by highlighting mutually reinforcing interactions across collective, cultural, and psychological factors. Here, we review extant evidence and argue that various factors at these disparate levels converged to foster an independent mode of action, which, in turn, undermined effective coping with the infectious disease. The lack of effective political leadership exacerbated the resulting dire state of the country. Drawing on this analysis, we discuss several policy recommendations at collective, cultural, and psychological levels.